Illustrated Giving Campaign

Georgia State University

For this campaign, our goal was to educate audiences on how donor support shapes a student’s journey. We brought this to life through two illustrated stories – one highlighting the removal of barriers to achievement and the other exploring the abstract concept of giving “opportunity.” This campaign achieved the highest return on any direct mail piece we'd ever done, demonstrating its resonance with donors.

This piece was awarded Gold in the 2025 CASE Circle of Excellence Awards – more information here.

Illustration, art direction, animation, print collateral

Design Director: Reid Schulz

Copywriter: Matt Nixon